LinkedIn represents a gold mine of opportunities for growth marketers. Everyone from current colleagues to potential prospects are on the platform, and over the past couple of years lead generation experts have been using LinkedIn to reach out or nurture their leads. LinkedIn is the most widely used professional social media platform in the world, with more than a quarter of a billion active users. It shows prospects that a company is innovating and is willing to make the effort to get to know them. Other marketers opt to use one platform for messaging, one for lead generation and one for nurturing, and this makes a lot of sense. Say they like LinkedIn more than email or vice versa, by opening up conversations on both platforms it becomes easier for them to move through the funnel. It removes barriers of communication because a prospect can communicate directly with a marketer in whatever platform they’re more comfortable with. The trick is to saturate the prospect lightlyĪnother useful benefit with multichannel campaigns is that they provide a potential customer with multiple touch points.

This stems from the fact that some organizations take them too far. However, there are issues with multichannel campaigns. It shows prospects that the extent of a brand’s visibility reinforces branding, and it subtly pushes leads forward through the pipeline. The multidimensional or omnipresent strategy is one of the best things that organizations can adapt because it allows them to guide their leads properly from the moment they enter a funnel to the point that they convert. Today’s guide will explore how both platforms can be leveraged to create supercharged campaigns to promote lead growth. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. The great thing about these two platforms is that they complement each other. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation.

Linkedin email lists